ARE WE ALL BREAKING THE FIRST RULE OF ADVERTISING?
As I sat drinking chamomile tea on the highest peak of Mount Kanchenjunga, with only a few goats and some hardened dung for company, I got to thinking. Man, I am really…fucking…bored. So I am back from...
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Here’s a Radical Idea. How About Being Honest?
“That the best you got Felix? Not very radical is it?”Well, it’s not a new idea. Bill Bernbach started the whole “honesty in advertising” thing way back in the sixties, and then, it really was radical....
View ArticleNone Of Us Is As Dumb As All Of Us
I “borrowed” that from one of those Demotivator posters. If you’re wondering why someone with my cynical outlook on life needs a demotivation poster, just remember that sad sacks love to wallow in...
View ArticleThe Creative Process & Idea Management from @Forthea
At Forthea Interactive we’re all about processes – doing things right and devising a sound method for everything we create and develop, literally. However, the creative “process” is not always easy –...
View ArticleTrends of 2012: Solitude
The “always on” culture that has abruptly emerged as the new norm is here to stay for some time. A recent piece from The New York Times demonstratively stated, “Solitude is out of fashion,” elaborating...
View ArticleSome ground rules
This site is about highlighting local work, the people who make it, advertising that is being talked about from outside Houston and news about our creative community.It is not a site for bashing shops,...
View ArticleTime Out
Every day we see on the news how our economy, our country, and our species, globally, is slipping.We think globally and act locally. We adopt charities in Africa. We occupy Wall Street. We lift up the...
View ArticleUnwarranted Conjecture: Where's the Hoopla?
It’s 10 PM. You’re at home on the couch, staring at a brief that’s as inspiring as a sack of dirt clods. You sigh and stare down the white bull that is your blank Word doc. Grasping for a shard of...
View ArticleHow To Outrun The Inevitable - Robert Campbell
There are a lot of agencies out there.In China alone, there’s said to be tens of thousands.TENS OF THOUSANDS!!!However amongst all those – not in China, but generally – there’s a few that have a...
View ArticleBDW | SXSW 2012 Recap
Among the thousands who made the mecca to SXSW this year, so too did the grad students from Boulder Digital Works. Here's how they felt when they returned.SXSW has turned into a marketing shit show —...
View ArticleTransparency in the Evolution of Technology
The Next Web recently asked Is the internet is making us more honest?The article is interesting, but I wonder if there is more at play here.If you’ve ever gotten me liquored up, you may have heard me...
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Marketing on Fire. Wish We Were There.
The inspiration to make something culturally and psychologically strong enough exists when you get back to what blew your mind.For just a moment, you’re a kid in 1970s suburban Los Angeles, ok? Pedal...
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50 Shades of Bad Typography
By Randall ErkelensWhen the world was introduced to desktop publishing thirty years ago, proper punctuation marks and kerning pairs were not brought to the party. Foot and inch marks were used instead,...
View ArticleHow NBC’s digital ignorance screwed the Olympics for you.
Let’s be blunt: NBC shit the bed in their Olympic coverage.In this digital, social media age – when earthquakes are tweeted about before the Earth even finishes shaking – NBC made the unfathomable...
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It's called ‘Brief’ for a reason - by Rob Campbell
Creative briefs.The bane of my fucking life.I hate them. HATE THEM!But – and it’s a very important but – you have to do them because they not only provide the framework and inspiration for creative...
View ArticleThe school of life.
Yesterday a reader asked us "how do you get into advertising?", our knee jerk reaction was to ship them off to the nearest ad school for a year or so. Then they told us more about their experiences to...
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How to Spend $275 Million in 48 Minutes: Three Super Bowl Ad Trends for 2013
Want to watch $275 Million get spent in 48 minutes? Just tune into CBS at 6:30 p.m. on Sunday to see one of America's greatest primetime displays of violence, debauchery and poor impulse control. And...
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"5 Paths To Doing Great Work At A Terrible Company" - Brian Millar
We’ve all thought it: If only I worked at so-and-so, my genius would be recognized and I’d churn out award-winning work. But you don’t have to work at so-and-so. Here are some workarounds to getting...
View Article"Mommy in a Designer's World" - from AIGA Houston
http://houston.aiga.org/mommy-in-a-designers-world/
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“No gays please, we’re advertising.”
Advertising is a pretty progressive industry. We like to think of ourselves as an enlightened bunch. Some of our best friends are gay. Hell – some people in advertising are actually gay. Seriously. And...
View ArticleDear Jr Creative, Earn Your Place. You’ll Be Better For It.
Dear Jr Creative,I’m a firm believer in earning your keep, starting from the bottom, doing the less than desirable well, before moving up.Prove yourself on what seemingly matters little, and people...
View ArticleNo Rubbernecking. Avoid the Marketing Technology Collision.
There is a constant collision happening every day in marketing. It's the collision between marketing and corporate IT. And those constant collisions create a bottleneck for innovation, speed to market...
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When Brand Building Becomes Personal
Jared Dunten is a lot of things. Copywriter. Artist. Father. Husband. Paraplegic. Fighter. That last one probably should have come first. In 2000, Jared dove into the Rio Grande, on the Texas/Mexico...
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Toronto Edition: In 20 Words or Less What's Your Creative Philosophy
In 20 words or less, what's your creative philosophy? What a great question that surely would generate some very creative responses. The SF Egotist first took to asking San Francisco based creatives...
View ArticleUsing Your Brain as a Designer
Originally posted on Atomicdust's blog.“I really like it.”Probably one of the most important things I learned in design school, and subsequently in the working world, is that “liking” a design is not...
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